Privacy Policy

Thank you for visiting Linda the Bra Lady! We are committed to protecting your privacy. The following policy will explain how we use and protect your personal information. By ordering from, you are accepting the practices described in this privacy policy. As we continue to develop our website and take advantage of technologies to improve the services we provide, this policy may change. We encourage you to refer to this policy to understand our current privacy policy. This policy last was updated on July 19, 2010.

Collection of Information collects personally identifiable information, like names, postal addresses, email addresses, etc., only when voluntarily submitted by our visitors. This information is only used to fulfill your specific requests.

This privacy policy will tell you:
  • What information is used by Linda’s Online
  • How we use and share information
  • How we protect this information
  • How to unsubscribe from the emailing list
  • How to change your account information
  • How you may contact Linda’s Online

Use of Cookies and Other Technology
For each visitor to our website, our web server automatically recognizes non-personally identifiable information only, e.g., domain type, browser version, and service provider. We use cookies placed on your computer's hard drive through your Web browser to enable our systems to recognize your browser during your visit to our site and when you return to our site. For instance, when you are ready to purchase an item, a cookie allows our site to "remember" you have added the item to your shopping cart. Our company contracts under an agreement of confidentiality with Google Analytics, a service provider, to provide data collection and reports regarding our customers' activities on our site to help us better understand consumer use of Google Analytics may use cookies on our behalf and may receive information about your browsing and buying activity so that we may continue to refine and improve the site and better serve you. Google Analytics may store member ID, city, state, zip code, and email address on our behalf. Google Analytics analyzes the information it collects on our behalf and returns it back to us through a secure web connection. Under no circumstances may Google Analytics use your information other than in connection with providing services to us to make our site more useful and efficient. does not permit Google Analytics to collect credit card, username or password information.

We want you to be aware that certain online tools exist to help us serve and recognize you when you visit one of our websites. For your convenience, to help us personalize your experience or better serve your needs, we may receive and store certain types of information when you visit our website. You may be familiar with the term "cookies." These cookies may be placed on your computer when you visit our site. Cookies do not provide any personal information but they allow us to understand how users navigate to and around our website, view product pages, access content and make purchases.

How is information used?
Information we collect from you may be shared between all points of contact within Linda’s Online, Linda’s store locations and our distribution center. We use this information to provide emails relevant to you and to ship you your orders.

In addition, we may use such information to:
  • Provide you with timely and reliable fulfillment of requests
  • Do all things necessary to administer those services
  • Deliver merchandise and services that you purchase online
  • Register you on
  • Facilitate payment for your purchases
  • Confirm your orders and delivery information
  • Respond to your customer service inquiries or requests
  • Communicate offers, benefits and featured items to you
  • Administer giveaways, contests, and other similar promotions
  • Find and stock the products you want
  • Customize your shopping experience

It might also include information you provide us about other people. For example, you may provide us with some of the same information as above (name and address) for a merchandise gift recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient's consent to our use of their personal information for these limited purposes.

Use of Third Parties
All orders are processed through the Yahoo Store Shopping Cart via PayPal Merchant Center. Credit card information collected on this website is stored on PayPal’s secure site and is available to for up to 30 days. Shipping and email information is also stored.

Your information collected for PayPal’s secure online payment system is governed by the PayPal Privacy Policy. PayPal requests information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used by PayPal for billing purposes and to fill your orders. If they have trouble processing an order, they will use this information to contact you by email.

We contract with third parties to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user.

Retention of Personal Information
Linda’s Online retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.

How to Remove Your Name from Emailing List
When you fill out one of our forms or make a purchase, you automatically opt-in to receiving email that informs you about new merchandise in our stores or online, as well as special offers and promotions. In addition, we may send you email to help us learn more about you and your preferences. If, after you have shared your email address with us, you decide that you do not want to receive e-mail from us, you have several options to let us know of your preferences:
  • You can stop future emails by clicking on the link shown in the footer of every email and unsubscribe from our list.
  • Email our customer service department at and ask to be removed from the list.
  • Call us at 888-262-4887 and ask to have your name removed from our emailing list.

As it relates to questions you might have about our Privacy Policy or if you have a concern that Linda’s Online may have failed to adhere to this Privacy Policy, please call customer relations at 888-262-4887, e-mail, or write us as follows:

    Linda’s Online
    c/o Manager of Customer Service
    552 3rd Avenue
    New York, New York 10016

You may also contact us in any one of the above ways to request access to or correction or update of your personal information.

Applicable Law
By visiting this site, you agree that the laws of the State of New York, without regard to its conflict of laws principles, govern this privacy policy and any dispute of any sort that might arise between you and Linda’s Online or its affiliates. We participate in the Better Business Bureau's BBBOnLine Program. This means that we have committed to cooperating with BBB efforts to resolve disputes that may arise under this contract. Upon your request, we will agree to participate in a BBB dispute resolution process to resolve these disputes. There are limits as to the kinds of claims that the BBB will handle – you can click on the BBB logo at the bottom of any page for more information.. Other than for those disputes resolved through the BBB dispute resolution process, you consent to exclusive jurisdiction and venue in the courts of New York.

Condition of Use
Linda’s Online does not warrant that this site, its servers, or email sent by us or on our behalf are virus free. Linda’s Online will not be liable for any damages of any kind arising from the use of this site, including, but not limited to direct, indirect, incidental, punitive, special and consequential damages.

Certain State laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you and you might have additional rights.

We thank you again for visiting Linda the Bra Lady. If there is anything that we can do to improve our Privacy Policy, we welcome your suggestions.

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