NBC Today Show05/26/2010
Thanks For Your Support - Celebrating 100 Years of The Bra

Linda's Synopsis of Thanks For Your Support - Celebrating 100 Years of The Bra

There is nothing cooler than having the cast of the Today Show echo my mantra. Say it with me, now: "down in the back, up in the cup"!

Al Roker may find bra-talk funny, but if you ask me, bras are no laughing matter! The bra turned 100 years old and I've been a bra expert for a quarter of those years. Not bad, huh? However, during this time, I've learned a daunting statistic: 9 out of 10 women are still wearing the wrong size bra - I see it every day. I don't care if you're Madonna or Meredith Viera, every woman should be wearing the right size bra! Because when a woman is in the right size bra, she immediately looks slimmer, younger and taller. Tell me what's funny about that!

My mission in life is to make sure every woman is wearing the right size bra. It took 100 years, but thankfully the Today Show was there to celebrate this milestone.

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