Meet Linda the Bra Lady

Hi, I'm Linda "The Bra Lady" Becker. Over twenty five years ago, I went to a mastectomy bra fitting class hosted by the American Cancer Society. My first glimpse into the world of bra fitting opened my eyes to a shocking fact: most women, busty or small-chested, plus-size or petite, are wearing the wrong size bra. Not only were they wearing bras that were unflattering and uncomfortable, some women were convinced that bras were supposed to hurt! Ever since, my mission has been to help women of all sizes find bras that actually FIT, look great, and help them feel comfortable and confident.

Most days, you can find me in my New York City or Cherry Hill, NJ boutiques where my bra trained Bra Divas and I have given thousands of women bra makeovers. What makes my stores different from other lingerie stores out there? Well, we carry over 275 bra sizes, from AA to N cups. All of our bras are hand selected by me for quality, fit and value so that my team can guarantee that you'll love the bras you choose. My expert bra fitters have the most extensive training in the field, with over three months of “bra school” before they are certified to fit women in our stores. Furthermore, I also carry a wide range of maternity and nursing bras, swimwear, shapewear, accessories and mastectomy products.

A few years ago, we launched to make bras and swimwear in every size available all over the world. My Bra Divas are available through email to guide online customers through the at-home bra shopping experience. With the help of my online Bra Calculator and their training, the right bra is just a mouse click away.

Whether you shop in store or online, we are dedicated to helping you find the perfect bra!

BrasSwimwearUnderwearShapewearLingerie & Hosiery Bra AccessoriesSurgical & MastectomyMaternity & NursingGiftsSaleBra School Fitting/Education/Care
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