Meet Linda the Bra Lady

Hi, I'm Linda "The Bra Lady" Becker. Over twenty five years ago, I went to a mastectomy bra fitting class hosted by the American Cancer Society. My first glimpse into the world of bra fitting opened my eyes to a shocking fact: most women, busty or small-chested, plus-size or petite, are wearing the wrong size bra. Not only were they wearing bras that were unflattering and uncomfortable, some women were convinced that bras were supposed to hurt! Ever since, my mission has been to help women of all sizes find bras that actually FIT, look great, and help them feel comfortable and confident.

Now my mission has expanded! Bra companies are now making bra sized swimwear and cup sized swimsuits. There is no reason that a woman’s breasts have to sag while at the beach. My trained fitters and I will fit you for the bathing suit top that fits your breast size and shape. From one piece bathing suits to tankinis and sexy bikinis, I have it all. I even carry mastectomy swimwear and prostheses, plus great swimsuits for expectant mothers.

Most days, you can find me in my newest New York City boutique in Murray Hill. With an expanded stock space and a glamorous dressing room area, I’m able to help even more women than before. More stock space means more stock! My bra trained Bra Divas and I have given thousands of women bra and swimwear makeovers. We carry over 275 bra sizes, from AA to N cups and swimsuits from AA-K cup. All of our items are hand selected by me for quality, fit and value so that my team can guarantee that you'll love the bras and swimwear that you choose. My expert fitters have the most extensive training in the field, with over three months of “bra school” before they are certified to fit women.

I can’t wait to help you find the perfect bathing suit. You’ll leave my shop feeling comfortable and confident in your new swimsuit. In the right size and with our guidance, you too can be fabulous!

Shop Online

Linda in the Press

Linda's Blog

BrasSwimwearUnderwearShapewearLingerie & Hosiery Bra AccessoriesSurgical & MastectomyMaternity & NursingGiftsSaleBra School Fitting/Education/Care
Linda's Newsletter